Search Engine Optimization
Fortknoxis SEO Marketing experts are committed to help your business achieve top search engine rankings and conversions. Our objective is the growth of your business and to provide you with the best ROI (Return on Investment). As our campaign grows your business, we will work with you to expand your search engine footprint and the scope of your marketing campaign.
Pricing out search engine marketing is not a cookie-cutter process. Every SEO campaign is customized as no site or industry is equal to the search engines. Many factors can influence the complexities and cost of a campaign. These can include longevity (how long your site has been on the net), amount of competition, current search engine standings, any previous black hat penalties, local vs national vs international optimization, and many other factors.
Take us up on the free market, competitive, and site analysis, and we will provide your business with a proposal that works within your marketing and budgetary goals.
What Is SEO ( Search Engine Marketing ) ?
Search Engine Optimization (SEO) is a combination of technical & content techniques that ensures a Website maintains its highest prominence in search engine returns pages (SERPs). By following sound protocols & principals, it is presumed that a site will rank higher in SERPs than a site that does not. These techniques include how a Website is organized, coded and how often it’s updated.
Often, SEO requires the assistance of one of our professional consultants to ensure that all SEO requirements are met to maximize a Website’s prominence. Also, unethical techniques used to ‘fool’ search engines into raising a site’s ranking can result in the site being ‘blacklisted’ & severely affecting its traffic volume.
Why Is It Important?
Search Engines are an important path to your Website. The primary reason for this is that buyers and sourcing professionals continually point to them as one of the first tools they utilize to identify new suppliers while they’re in the discovery stages of the sourcing cycle. For this reason alone, adhering to sound SEO principles must be included in any companies successful marketing strategy.
But because you’re a manufacturer, volume of traffic isn’t as important as its quality. Getting 1,000s of visitors to your site is meaningless – even if you have the resources to quote that many jobs and manage that many relationships, that volume would seriously stretch a shop’s resources too thin.
Also, driving more traffic to your Website without ensuring the content a prospect finds is there is useful to them is like inviting visitors to an empty shop.
SEO doesn’t have to be confusing, or complicated. But for manufacturers, content plays an even more critical role to differentiate ones business from the many options offered to buyers in this critical stage.
A combination of strong, useful content coupled with sound, reasonable SEO techniques are the best solution for a discrete parts manufacturer or job shop – this approach won’t break your budget or resources, and still give you the opportunity to encourage more prospects to take the next step and contact you.
Let us help you gain that confidence and increase your sales today by contacting one of our consultants.